We were inspired by seasonal delights: poinsettia flowers, fresh wreaths and sweet candy canes. We illustrated a series of patterns in-house and crafted unique label designs with whimsical and decadent-looking typography to ensure our creative solution was distinct and stood out from other holiday-themed packaging on shelf. Gourmet food inspired the colour palette: berry reds, pistachio, vanilla and mint.
The resulting design system makes for a premium-looking product with a package so beautiful it doesn’t even need wrapping.
To ensure every product produced looks as intended — regardless of its supplier — we developed design templates and a detailed but easy-to-follow packaging directive clarifying all the guidelines of the design system for gourmet food vendors to use across the globe.
