![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/6579f35a9ff3ce105913e3ca_Indigo_Type-detail_R1.webp)
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/6579f35f0e6500bbe837f06a_Indigo_Gourmet_IndigoChocolateV5_Carried.webp)
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/6579f35f0e6500bbe837f06a_Indigo_Gourmet_IndigoChocolateV5_Carried.webp)
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/657a0529a5a1ffe980e632b4_Indigo_Gourmet_IndigoChocolateV4_Stacked.webp)
We were inspired by seasonal delights: poinsettia flowers, fresh wreaths and sweet candy canes. We illustrated a series of patterns in-house and crafted unique label designs with whimsical and decadent-looking typography to ensure our creative solution was distinct and stood out from other holiday-themed packaging on shelf. Gourmet food inspired the colour palette: berry reds, pistachio, vanilla and mint.
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/657a071aa9667689189c1136_Indigo_RedGreenTins.webp)
The resulting design system makes for a premium-looking product with a package so beautiful it doesn’t even need wrapping.
To ensure every product produced looks as intended — regardless of its supplier — we developed design templates and a detailed but easy-to-follow packaging directive clarifying all the guidelines of the design system for gourmet food vendors to use across the globe.
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/657a0748c0172e2bb901acd7_Indigo_Gourmet_IndigoChocolateV3_RedPackages.webp)
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/657a07b5774baed1a179d218_Indigo_Gourmet_Web_Assets_Vertical_StopMotion_Resized.gif)
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/657a07b5774baed1a179d218_Indigo_Gourmet_Web_Assets_Vertical_StopMotion_Resized.gif)