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Ahead of the curve

The Miller Group
Creative Direction
Art Direction
Brochure Design
Poster Design
Commemorative Pin

The Miller Group, a Canadian leader in the construction and maintenance of transportation infrastructure, came to Weaymouth Creative for help launching its 5-year strategic plan with ambition and fanfare. They needed to generate excitement and inspire their teams with something unexpected and memorable. Something that would demonstrate to employees that they have a strong, clear plan to grow while embracing innovation.

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Taking inspiration from their business goals and pillars, we embraced the strategic plan theme, “Ahead of the Curve” and bought the theme to life with bold typography and graphics using vibrant fluorescent colours, along with powerful communication distilled into messages that resonated with employees.

The series of launch materials included posters, presentation templates, a keepsake booklet and commemorative enamel pin to be worn with pride — a symbol of each person’s contribution to the success of the plan.

We created a custom number 5 graphic icon as an engaging and dynamic visual capturing the energy and movement of the “Ahead of the Curve” theme.

“The Weaymouth team dug deep to understand our business and helped distill our complex strategy into engaging designs that resonated with our employees.”

Director, Corporate Communications, The Miller Group