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Crunch time

Client:
Handfuel
Services:
Packaging
Design
Art Direction

Launching a new product is always a challenge — launching a whole new category is a high-stakes game. Handfuel tasked us with creating packaging for their Salad Toppers that would grab attention in the crowded produce aisle, introduce shoppers to a new way to enjoy salads, and stay true to the existing Handfuel brand.

We leaned into the brand’s vibrant, modern personality, creating a design system that pops on shelf with bold shapes, dynamic colour, and playful energy. A fresh salad, photographed from above, is sliced in half — with one side being a window revealing the product inside, giving consumers a visual and flavour cue.

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Each flavour gets its own spotlight with ingredient photography that teases taste, differentiates options, and draws shoppers in. The result: a solution that feels fresh, fun, and approachable — turning the unknown into a must-try, while honouring the constraints of the master brand system.