


We leaned into the brand’s vibrant, modern personality, creating a design system that pops on shelf with bold shapes, dynamic colour, and playful energy. A fresh salad, photographed from above, is sliced in half — with one side being a window revealing the product inside, giving consumers a visual and flavour cue.
Each flavour gets its own spotlight with ingredient photography that teases taste, differentiates options, and draws shoppers in. The result: a solution that feels fresh, fun, and approachable — turning the unknown into a must-try, while honouring the constraints of the master brand system.


