Armed with research, we developed the brandmark for Near Zero, and created a distinct visual style for the sub-brand that expresses the fun of exploring Muskoka’s natural surroundings. We chose prominently white packaging to reflect the light nature of the non-alcoholic beer, and to easily differentiate it from their colourful core lineup of alcoholic craft beers.
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/6572003b8a5a682dd46ad11a_LOB_NearZero_Ice_Hero.webp)
Positioned as a fun and approachable, the look for the sub-brand came to life through a series of whimsical illustrations featuring iconic outdoor activities—woodland creatures and camping gear—each colour-coded to differentiate various flavours/beer styles.
We designed convenient 4-packs, which carry forward the fresh, fun design which stands out from competitors on shelf in this increasingly growing market.
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/657275fb2c8fd8630ff5fd0f_LOB_NearZero_Opening.webp)
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/6571f62713c7fae06c8c3be3_LOB_NearZero_BoxStack.webp)
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/6571f62713c7fae06c8c3be3_LOB_NearZero_BoxStack.webp)
“We continue to be surprised by the Weaymouth team’s creativity. From a single can to a whole sub-brand, they deliver exciting ideas our consumers love.”
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/6579fb53115d5d08bf89ce5f_LOB_NearZero_PickupBox.webp)
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/6579fb5f9acfb4169e5ddb10_LOB_NearZero_Cheers_Still.webp)
![](https://assets-global.website-files.com/6560227ebcd6fb9613063f82/6579fb5f9acfb4169e5ddb10_LOB_NearZero_Cheers_Still.webp)