Armed with research, we developed the brandmark for Near Zero, and created a distinct visual style for the sub-brand that expresses the fun of exploring Muskoka’s natural surroundings. We chose prominently white packaging to reflect the light nature of the non-alcoholic beer, and to easily differentiate it from their colourful core lineup of alcoholic craft beers.
Positioned as a fun and approachable, the look for the sub-brand came to life through a series of whimsical illustrations featuring iconic outdoor activities—woodland creatures and camping gear—each colour-coded to differentiate various flavours/beer styles.
We designed convenient 4-packs, which carry forward the fresh, fun design which stands out from competitors on shelf in this increasingly growing market.
“We continue to be surprised by the Weaymouth team’s creativity. From a single can to a whole sub-brand, they deliver exciting ideas our consumers love.”
